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Professor Jacob George AM, SWTCRC Flagship Leader and Executive Committee member has been named as the 2021 recipient of the Sally Crossing Award which recognises outstanding achievement in cancer research, particularly research that includes consumer involvement. The HOTTeR West (Liver Wellness) Flagship program addresses the rising incidence of hepatocellular cancer (HCC) due to increasing prevalence of chronic viral hepatitis in Australia. The program aims to support patients and health professionals manage chronic disease that contributes to increased risk of HCC.